Once I built my own TikTok platform I got into content creating on TikTok and Instagram. Creating content for brands such as OddlyGood, HICKAP, Rix FM, picsart app, and Indy Beauty. I specify in taking professional photos and UGC videos both in Swedish and English. My goals and vibe is to make easy to watch, humorous, aesthetic and organic content.
WHAT IS UGC AND WHY?
UGC stands for user generating content, which has become an popular marketing tool on social media for brands as opposed to ads with paid actors, UGC is created by everyday people, real users, in the form of reviews, photos, or videos which makes UGC content so authentic and relatable which in the next run gains more trust from people and byers.
In todays society it would be ideal for brands or companies to have a mixture of UGC and professional ads since more people wanna see relatable and fun content but also don't wanna lose the sense of a product or service being non-professional by only using mobile shot content. That's something I'm trying to highlight in this part of my portfolio- both UGC content and high resolution images.
Behind the scenes?
Not only is seeing behind the scenes content personally something I enjoy, I think others do too! We'd love to get a sneak peak of what's going on behind the curtains, see how things are made before, or even after, seeing the results.
Often when I work I try to take some sort of BTS content worthy to post but also as a memory for myself and the people I work with.
Check out some of these BTS photos from a live-stream music shot at the roof of Turning Torso in Malmö.